Privacy notice
Information about how personal data may be processed through this website. Last updated: 2026.
1. Controller information
- The controller for this website is dataexplained.
- Postal address: 30 St Mary Axe, London EC3A 8BF, England.
- Email contact: dataexplained.info@europe.com.
- Telephone contact: +44 2039 684 217.
2. Scope of this notice
- This notice explains how personal data may be processed when you use the website.
- It applies to website visits, contact forms, rental enquiries, driver hire enquiries, transfer requests and general communications.
- It does not create a rental, chauffeur or transport agreement by itself.
- Any service may require suitability checks, identity details or other information needed to arrange the service lawfully.
3. Personal data we may receive
- Name, email address, phone number and preferred contact method.
- Service type selected in a form, such as rental, driver hire, transfer, corporate service or VIP transport.
- Journey details such as date, pickup area, destination, route, passenger count, luggage and vehicle class.
- Information needed to confirm suitability, arrange handover or coordinate a driver.
- Message content submitted voluntarily through an enquiry form.
- Technical information such as browser type, device type, approximate access time and pages visited.
- Cookie choices saved locally in your browser.
4. How enquiry data is used
- To understand the requested service and respond to the enquiry.
- To match a vehicle category, driver format or transfer plan to the requested journey.
- To coordinate pickup windows, handover notes, passenger requirements and communication preferences.
- To prepare service information for internal review and client response.
- To improve website reliability, form usability and communication workflow.
5. Legal basis and legitimate interests
- Processing may be based on steps requested by you before entering into a service arrangement.
- Processing may be based on our legitimate interest in responding to enquiries and operating a secure website.
- Where consent is required, it may be requested through a clear action such as submitting a form or selecting a cookie option.
- We aim to collect only information relevant to the requested service and necessary checks.
6. Privacy and discretion
- Discretion means focused handling of information and low-profile service coordination.
- It does not remove required checks or information needed to arrange a lawful service.
- Clients should avoid sending unnecessary sensitive information through the website form.
- Private journey details are used for service coordination and are not displayed publicly.
7. Sharing information
- We do not sell personal data.
- Information may be shared where necessary for administration, website operation, vehicle coordination, driver scheduling or transfer planning.
- Information may be disclosed where required by law, regulation, court order or competent authority.
- Only information reasonably necessary for the relevant purpose should be shared.
8. Retention
- Enquiry data is retained only for as long as needed to review and respond to the enquiry.
- Some communication records may be retained for longer where necessary for administration, record keeping or legal obligations.
- If an enquiry does not proceed, unnecessary data may be deleted or anonymised after a reasonable period.
- Formal service records may be governed by separate retention requirements.
9. Security
- We use reasonable organisational measures to protect personal data.
- Access to enquiry information is limited to people who need it for communication, vehicle coordination or administration.
- No website transmission can be guaranteed to be completely secure, so users should avoid sending unnecessary sensitive details.
- Website forms are designed to request only the information needed for initial contact.
10. Your rights
- You may request access to personal data held about you.
- You may request correction of inaccurate information.
- You may request deletion where there is no overriding legal reason to retain the data.
- You may object to or request restriction of processing in certain circumstances.
- You may withdraw consent where processing is based on consent.
- Requests can be sent to dataexplained.info@europe.com.
11. International journeys
- Some enquiries may involve international clients, airport arrivals or cross-border travel planning.
- Where additional coordination is required, further information may be requested to understand the journey.
- Only information relevant to the enquiry and service suitability should be provided at the initial stage.
12. Updates
- This privacy notice may be updated if our website, service process or legal requirements change.
- The current version is published on this page.
- Last updated: 2026.